2 month 5 day -8 day A four-day 2025 Guangzhou Design Week 2023 Concludes Successfully!

Sanfeng Lighting made a stunning debut with a massive, eye-catching 300-square-meter banner ad in the prime location of the Poly Pavilion, instantly commanding attention with its dynamic brand image. Simultaneously, pillar wraps along the main aisle within the exhibition hall delivered powerful exposure to over 450,000 visitors, officially kicking off the grand opening of this year’s Design Week.

Hall 3 of the Poly World Trade Expo Center in Guangzhou, as one of the core venues of Guangzhou Design Week, anticipates the industry’s cutting-edge trends in residential space development, with a focused spotlight on the high-end custom smart home and feng shui sectors. The hall brings together premium custom brands across multiple categories as well as full-home smart home solutions for luxury villas and grand residences, creating a multidimensional, personalized ecosystem that showcases the transformative potential of technology in enhancing living environments.

As a leading brand in the whole-home smart home sector, Sanfeng Lighting has exhibited at the show for eight consecutive years. At this year’s event, the brand made its debut in Hall 3 of the Guangzhou Poly World Trade Expo Center, leveraging its industry influence to attract intense attention from the design community.

This exhibition is themed “Intelligence Unleashed, Heartlight Illuminated,” echoing the “Dear” integration ethos of Guangzhou Design Week 2025. By placing intelligence at its core, leveraging cross-disciplinary collaboration as a bridge, and drawing inspiration from our original vision, it creates a harmonious convergence of intelligent technology and design aesthetics.

With its cutting-edge industry positioning and unwavering commitment to artisanal excellence, Sanfeng Lighting has drawn a host of industry leaders and top-tier designers to visit, explore, and engage in meaningful discussions about design. Within the exhibition hall, the atmosphere was ablaze with star power and accolades poured in.

The exhibition space design precisely deconstructs the “Intelligent Awakening, Heartlight” theme, with the whole-home smart home exhibit and the smart lighting exhibit serving as the core areas. Through the dynamic interplay of intelligence and light and shadow, the exhibit showcases a cutting-edge, beautifully intelligent lifestyle for the modern era.

A deep dive into the exhibition hall offers a more profound exploration of the Sanfeng Lighting brand. Its robust, original design ethos is the enduring driving force behind Sanfeng Lighting’s continuous innovation and vitality. Centered on original design, we have woven together three core pillars—Sanfeng’s proprietary product lineup, exclusive content from Sanfeng’s designer collaboration initiatives, and co-branded collections with renowned designers—to create a closed-loop ecosystem that integrates “exhibition, exchange, and co-creation.”

Drawing on years of painstaking craftsmanship and original designs born of countless hours of dedication, we connect with every designer in attendance, sharing the sincere and passionate spirit that first inspired our design vision.

The “Crane Blossom” collection, co-created by SUFN Three Peaks Lighting and renowned designer Lai Xudong, made a stunning debut on Season 12 of “Dream Home Makeover.” With its exceptional craftsmanship, warm and inviting lighting effects, and distinctive design, the collection has won the hearts of countless viewers. This time, the full range of the Crane Blossom series was on display, drawing large crowds of designers and show fans eager to check it out and making it one of the most popular star products in the exhibition hall.

At the exhibition, Teacher Lai Xudong personally visited the Sanfeng Lighting booth and engaged in a warm exchange with Yang Chunhua, General Manager of Sanfeng Lighting. Lai Xudong remarked that this joint collaboration with the Sanfeng team demonstrates their exceptional ability to bring creative ideas to life and their unwavering commitment to craftsmanship, resulting in highly distinctive lighting solutions tailored for end-users. He also expressed his anticipation for future collaborations that will spark even more innovative and inspiring outcomes.

The Chunxiao series is a line of decorative lighting fixtures co-created by Sanfeng Lighting and Professor Zhang Xin, who is a professor and doctoral supervisor at the School of Arts of Soochow University, one of Guangdong Province’s Top Ten Industrial Designers, and a government-sponsored visiting scholar at the Politecnico di Milano. It is characterized by “ Silkworm ” Drawing inspiration from light and design, we convey a boundless, uplifting force that embodies vitality and optimism.

The Acorn Collection draws its design inspiration from the acorns of the oak tree, featuring a soft, graceful, and dynamic aesthetic that uses light to convey a spirit of resilience and delicate refinement.

At this exhibition, star lighting products such as the Acorn series table lamps, the Chunxiao series handheld lamps, and the Xingmu hand lamps were proudly showcased, accompanied by a heartwarming special sale. By using light to create a warm and inviting atmosphere, these fixtures have won the favor of numerous designers thanks to their outstanding functionality and distinctive, original designs.

Sanfeng’s whole-home smart home system and smart ecosystem products serve as the core exhibits at this show, delivering a more comprehensive and seamless user experience. Sanfeng is also unveiling its brand-new smart cinema… K Immersive audio engineered with cutting-edge acoustic tuning technology elevates the whole-home smart living experience, delivering a more three-dimensional and premium sound quality.

The Tianzhi and Tianyue series are equipped with the SUFN OS whole-home smart home system, featuring exquisitely refined design and robust capabilities for building intelligent ecosystem scenarios. They are designed to deliver a brand-new smart product experience for high-end villas and large residences, while pioneering cutting-edge whole-home smart home solutions.

Under the guidance of the national “Quality-Driven Development” strategy, the 2025 (3rd) China Pan-Household Original Design Festival was grandly inaugurated. Hosted by the China Building Materials Circulation Association, the event aims to establish a collaborative platform for industry–academia–research partnerships, bring together authoritative expert judges, and drive design-led innovation across the sector. At the prestigious awards ceremony held at the Guangzhou International Procurement Center, Sanfeng Lighting was honored with two major accolades—“Original Product” and “Original Brand”—in recognition of its robust original design capabilities and forward-thinking innovative vision.

During the same period, Sanfeng Lighting was awarded the “Red Cotton Design Award—Craftsmanship Spirit Award” at the Red Cotton Design Awards, initiated by Guangzhou Design Week. Established in 2006, the Red Cotton Design Awards are one of China’s most prestigious and long-standing design accolades, enjoying widespread public recognition in the consumer market.

Looking ahead, Sanfeng Lighting will continue to deepen its commitment to original design, infusing the broader home-furnishings industry with fresh vitality through a steady stream of innovative designs and helping Chinese original design shine on the global stage.

As a leading brand in the whole-home smart lighting industry, Sanfeng Lighting envisions itself as a beacon for the sector, driving corporate growth through innovation. The company has consistently championed original design, cultivated deep partnerships with designers, and maintained close alignment with both designers and end-users, thereby establishing itself as an indispensable industry benchmark within the design community and garnering widespread attention from both inside and outside the sector. During this period, Mr. Yang Chunhua, Founder and General Manager of Sanfeng Lighting, and Mr. Chen Bin, Deputy General Manager of the Marketing Center, were invited to participate in interviews with numerous prominent media outlets, including Sina Home, Sohu Home, Pacific Home, NetEase Home, Ancient Town Lighting News, the Real Estate Channel of Guangdong Television, and Da Zhaoming, where they jointly explored and analyzed the evolving trends in the smart home industry.

Mr. Yang Chunhua emphasized that sustained innovation is the core foundation for enterprises to maintain their market position amid intensifying industry competition. Over the past four years, Sanfeng Lighting has consistently focused on cultivating the designer channel by establishing multi-dimensional platforms for exchange and professional development—such as hosting the Sanfeng Designer Mountain Climbing Festival and organizing study tours to Europe—thereby broadening designers’ industry perspectives, enhancing their professional design thinking, and continuously fueling the company’s own innovative momentum.

Mr. Chen Bin stated that since Sanfeng Lighting officially entered the smart home sector in 2023, its outstanding product innovation capabilities, keen market insights, and professional implementation services have earned recognition from industry designers and end-users, resulting in remarkable progress in the development of Sanfeng’s whole-home smart solutions. Looking ahead, Sanfeng Lighting will remain focused on the whole-home smart market, further deepen its business footprint, and strive to deliver higher-quality, more tailored whole-home smart service solutions to its customers.

In the spirit of design, we invite design enthusiasts and staunch advocates of originality from all walks of life to visit our exhibition hall, check in, and immerse themselves in the show. As the rich aroma of coffee fills the air, you can browse the exhibits while engaging in lively conversations with like-minded designer friends, sparking inspiration and embarking on a truly “coffee-inspired” experience.

The exhibition hall was bustling with visitors, and the vibrant, immersive atmosphere of interaction reached its peak. This was not only a grand showcase of cutting-edge design but also a cherished opportunity to connect and exchange ideas with design enthusiasts from all corners of the globe.

With this, the four-day 2025 Guangzhou Design Week has come to a successful close—yet SUFN Sanfeng Lighting’s original vision and commitment to intelligent innovation remain unwavering.

We will continue to deepen our commitment to the core essence of our brand, leveraging technology to elevate aesthetics and delivering smarter home solutions that are both innovative and deeply human-centered for users around the globe. By collaborating closely with design partners across industries, we will align with the pulse of industry innovation, using light as a medium and design as a bridge to co-create endless possibilities for beautiful living environments.